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adweek. com > social-marketing > molly-mcpherson-crisis-pr-brand-mistakes

Molly Mc Pherson Analyzes 3 PR Fiascos and the Brand Mistakes Behind Them

1+ day, 8+ hour ago  (663+ words) Crisis communications authority Molly Mc Pherson has been called in to handle no shortage of corporate fiascos. But while the brands vary, the incidents all have one thing in common: The first move is generally a sign of how well…...