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News
Only 27% of Consumers Say Brands Actually Understand Their Interests, New Site Impact Report Finds
9+ hour, 59+ min ago (264+ words) New research reveals consumers welcome relevant personalization, but outdated data and repetitive targeting are eroding trust “Consumers don’t mind personalization. They mind bad personalization,” said Jennifer Gressman, CEO of Site Impact. “One search or one click doesn’t define intent. The…...
Stravito Launches AI PersonStravito Launches AI Persona Builder: Teams Can Now Build Their Own AI Personas in Minutesa Builder: Teams Can Now Build Their Own AI Personas in Minutes
9+ hour, 57+ min ago (174+ words) How AI Persona Builder Works Users build them through a short guided flow: define who the persona represents and attach the research, generate the profile with the agents, then review and refine it before publishing. Once live, the persona can…...
Three Shelves, One Shopper
3+ day, 7+ hour ago (904+ words) My youngest daughter has a talent for destruction. Specifically, umbrellas. After her third one snapped in under a minute, I gave up on the search bar entirely and described the problem to my AI agent: a six-year-old who treats umbrellas…...
Certinia Unveils the System of Action for Services, and the Largest Expansion of Veda AI to Date
3+ day, 17+ hour ago (401+ words) Certinia today unveiled the System of Action for services businesses, which understands context, applies judgment, and then acts on trusted data and reasoning, so that every decision drives toward real business outcomes. “Organizations that connect management efficiency gains to delivery…...
Actionable raises $10m to predict, customer by customer, who will leave, complain or buy again, and why
3+ day, 17+ hour ago (611+ words) Satisfaction surveys only see the 3 to 5% of customers who answer. Predictive marketing tools only read transactions and CRM data. Actionable’s approach is to work on 100% of the base and on the entire purchase journey, operational data included: every customer gets…...
The Real Cost of Southwest's Bag Fees Isn't $45. It's Fifty Years of Differentiation
5+ day, 15+ hour ago (830+ words) The airline’s own data proved free bags were its strongest differentiator. An activist investor decided that didn’t matter In September 2024, Southwest Airlines showed its investors a slide it would use twice in the same presentation, which tells you how much…...
Backstory Names Sam Branson Head of Partnerships to Accelerate Growth Through Strategic Alliances
6+ day, 9+ hour ago (117+ words) Appointment reflects Backstory’s investment in scalable, partner-led growth as the AI answers platform for revenue teams expands its ecosystem with AWS, Google and Salesforce By connecting every signal to the right accounts and opportunities, Backstory shows teams exactly what is…...
PUCPR and 404 Innovation Studio Launch ‘Never Stop Thinking’ Campaign Supporting Humanitas Code — a Free Protocol Built to Protect Human Thinking in the Age of AI
6+ day, 9+ hour ago (172+ words) 12-Article Code, Anchored in Pope Leo XIV’s Encyclical Magnifica Humanitas, Works With Any AI Model to Cite Sources, Present Alternative Perspectives, and Return Authorship to the User São Paulo and Curitiba, Brazil— 404 Innovation Studio, the award-winning Brazilian creative company, in…...
Nine in ten say businesses are failing to put people first in employee experience transformation
6+ day, 9+ hour ago (310+ words) NEW YORK, SEPTEMBER 3, 2026: Nine in ten design and experience professionals believe employee experience transformation is being undermined by organizations failing to put people first, according to a new poll from Wipro’s experience innovation company, Designit. The findings suggest that the…...
SurveyMonkey unveils sweeping platform upgrades to make it easier to put real human insight at the center of every business decision
6+ day, 9+ hour ago (336+ words) Pragmatic AI capabilities, new integrations with Gemini, Workday, and BambooHR, and a redesigned experience helps scaling organizations turn continuous human feedback into faster, more confident decisions SAN MATEO, Calif., September 1, 2026 – Today, SurveyMonkey introduces Today’s SurveyMonkey, a reimagined platform built to…...