3+ day, 14+ hour ago   (290+ words) Dentsu Hong Kong and yuu turn everyday rewards into personal identities with yuu-moji Campaign Brief Asia Dentsu Hong Kong has partnered with yuu, Hong Kong’s leading loyalty platform, to launch yuu-moji, an AI-powered activation designed to transform how Members perceive…...

4+ day, 16+ hour ago   (397+ words) Ruhanen’s decision follows the successful integration of Omnicom Advertising after the combination of Omnicom and Interpublic, which established a strong foundation for the future. “Troy has been an exceptional leader whose impact on Omnicom and our industry cannot be overstated....

5+ day, 11+ hour ago   (248+ words) Following constructive discussions, it was ultimately determined that a transaction could not be concluded on terms acceptable to all stakeholders. In light of the decision not to pursue the management buyout, M+C Saatchi Australia and New Zealand is in…...

6+ day, 11+ hour ago   (131+ words) This week’s guest judge is Renata Leão, Executive Creative Director, Droga5, São Paulo. Previously ECD at DAVID SP for three years, she helped take the office to Top 3 most awarded Brazilian agency at Cannes in her 1st year, and most awarded in…...

6+ day, 15+ hour ago   (273+ words) Rather than dwelling on the struggles, the film celebrates what happens when people remain committed to pursuing their ambitions. The concept of ‘red means go’ revels in the courage, drive, and sheer joy, with CIMB represented as a resolute group…...

6+ day, 14+ hour ago   (353+ words) Tara McKenty, Chief Creative Officer, AKQA AU/NZ, said: “LIA is the first festival to invest in creative talent. 130 young creatives in a room together, staying together, seeing some of the best creative minds speaking. It’s almost like a mini…...

1+ week, 7+ hour ago   (628+ words) Campaign Brief Asia Mayuresh Dubhashi has returned to Publicis Groupe as Saatchi & Saatchi India’s new Chief Creative Officer, based in the agency’s Mumbai office. Dubhashi will report to Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Propagate India. In…...

1+ week, 12+ hour ago   (462+ words) The campaign evolves Zurich Malaysia’s existing brand purpose, Care For What Matters, into a timely promise: while no one can predict what life will bring next, Malaysians can face change with greater confidence when they are prepared for it. Under…...

1+ week, 5+ day ago   (196+ words) Rather than a single-service agency, the pair have assembled a collective of specialists who move fluidly across disciplines depending on what a brand’s problem actually needs. Since soft launching in January 2026, Chop Shop has already built a strong client portfolio…...

1+ week, 5+ day ago   (587+ words) Campaign Brief Asia Conran Design Mumbai, Havas’ global brand and design consultancy, has appointed Tazeen Shaikh as Associate Creative Director and Jervin D’Souza as Client Partner. Based in Mumbai, both leaders will play a pivotal role in driving the agency’s…...